American Airlines, Doing What We Do Best

This American Airlines campaign slogan ran from 1974 through 1984. Accompanied by a catchy jingle that went on for twenty years in different variations. When it was introduced, American Airlines sent a vinyl record to employees which featured the new slogan and jingle. On the back was an Audio Recording of Airline Legend and Vice President of marketing, at the time, Bob Crandall. Here they are

(SIDE A) American Airlines, Doing What We Do Best (VINYL RECORDING)

(SIDE B) Bob Crandall Message (VINYL RECORDING)


















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